• The Fundamental Concepts of Performance Marketing

• Finding your target audiences

• Picking the right channels

• Stealing from competitors

• B2B – Performance Marketing

• B2C – Performance Marketing

• Metrics to Master in PM

Fundamentals of Performance Marketing

What You Will Learn

• Message Matching

• Ad Copy – Foundation

• Writing ads that get people to click

• Ad Creative – Foundation

• Designing ads that get people to buy

• Popular Ad Copy Frameworks

• Audience Stages

• Funnel creation & mapping

• Ad Teardown

• Audience Research Tools

• VOC Research

• Value proposition – Frameworks

• Ad Copy – Frameworks & Formulas

Projects you will be doing

• Build your own value proposition

• Writing Ad copies for your business

• Designing ads for your business

• Message Match – Full Funnel Setup

Value Proposition, Ad Copy/Creative and Tests

What You Will Learn

• Understanding Conversion Events

• Setting up conversion tracking

• Introduction to Analytics Platforms

• 6 Google Analytics – Essentials

• Google Tag Manager – Essentials

• Segment – Essentials

• Matamo – Essentials

• Mixpanel – Essentials

Projects you will be doing

• Google Analytics configuration

• Google Tag Manager configuration

• Segment configuration

Advanced Conversion Tracking
& event setup

What You Will Learn

• Facebook Ads – Foundation

• Google Ads – Foundation

• Programmatic, DV 360 & Oracle Bluekai -Foundation

• Cold Traffic Campaign Strategies

• Warm Traffic Campaign Strategies

• Hot Traffic Campaign Strategies

• Campaign Troubleshooting Strategies

• Campaign Scaling Strategies

Projects you will be doing

• Facebook Ads Setup & Review

• Google Ads Setup & Review

• Keyword Intent – B2C

• Keyword Intent – B2B

• Running your first experiment

Deep Dive into Facebook and Google Ads

What You Will Learn

• Awareness + Acquisition channels overview

• Truth about awareness channels

• Affiliate Marketing – Deep Dive

• Ad Networks – Deep Dive

• App Campaigns – Deep Dive

• Programmatic vs Direct Buying

• Audience Building Strategies

• Offer Building & Ad Optimization Strategies

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Projects you will be doing

• B2B – Media Plan

• B2C – Media Plan

• App Marketing – Roadmap

• Programmatic Stack – Research

Complete Media Planning and Buying

What You Will Learn

• Ad automation – Deep Dive and Hacks

• Attribution Fundamentals

• Commonly available attribution models

• Pros Vs Cons of the most common models

• B2B & B2C Attribution Models

• Ad Automation – Tools

• Budget, Bid, Audience & Creative Automation

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Projects you will be doing

• Build your own custom attribution model

• Ad Automation – Deep Dive & Hacks

Understanding Attribution & Automation

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• Understand what it takes to grow in a career

• Reasons why companies hire you & ways in which you can add value

• Salary expectation & negotiation

• How recruiters look at your candidature

• Switching jobs/industries

• Identifying and overcoming psychological biases that impede your career growth

• Mid-life career crisis & dealing with age bias & Creative Automation

• Finding & Cracking Opportunities

• Job search tools and methods to get hunted

• Resume Building: Mistakes to avoid, template to follow, making a targeted resume, how to highlight your skills

One Week of Interview  Preparation

Grow in your existing Performance Marketing Career

• Plan your own performance first as a performance marketeer

• Negotiate your own performance bonus on completion of revenue targets - 20%-30%

• Roadmap to increase your salary by 30% in the same organisation.

• Salary & Negotiating

• Understanding & Managing performance appraisals

• Reach Out Through Linkedin & Other Online Portals

• Ace In Telephonic & Video Interviews

• Developing A Network for long term growth

1 Week of Career Acceleration Guidance